Monday, 15 August 2011

design career

What bring me to become a industrial designer, the main reason I think is because of my uncle, a very successful man, he worked in China, when I was young he always bring me some funny, interesting toys that he design and handmade of wood, when I grow up I found that he work in a big toys company, as a designer, I learn from him how to use the tools, how to draw, that’s why when I was 16 I want to become a industrial designer, to design things that I like, good outlook, creative product. Another reason I want to learn industrial design, is because industrial is different than the other design subject, industrial design is a big area subject, everything we use in daily life can also design by industrial designer and my dream is to design a product that can fit everyone to use. The last reason is after school, every product need a designer to design, product design, industrial design maybe is the most popular design job in the world.
I want to design a design that can fit anyone, no matter tools, mobile phone or any product, just hope to design one things that can fit everyone. However until now still don’t have any idea what to design, how to design. I have see a lot of design, that can also fit for most of the people, however still can’t let everyone like it, fit it.
Why will I choose industrial design in UNSW other than the other university, last year when I study foundation in UNSW, I heard about industrial design is one of best career in UNSW, UNSW bring out a lot of good industrial designer, also UNSW teacher all are good designer, I am really happy that can learn from all the good designer. Also some of my friends also study the same career with me. For me Industrial design is not only a subject career, is also my dream, industrial design can let me learn how to make the product, what design is good. UNSW is a good place for study, for learning.
I still don’t know what future is good for me, it is still too early for me, I need to know what can I learn, what will I learn, how much I learn before I choose my future, design change every day, new idea come out from designer every day, three years later will be really different, so I still can’t choose my future.

Monday, 1 August 2011

Video: David Kelley on TED > Human Centred Design

David Kelley the founder of IDEO, he created a stanford's school of design D-school. From a engineer change to a initiate" Human-centered Design" designer. In this video he introduce a few design from his company, that is focus on product design. Then he start his topic Human-centered Design. Human-centered Design is much focus on human, is a special kind of design that unlike the other design, most design is also design to help people, solve there problem, technology and good out shape is also a big part of these design. But Human-centered design is back to what human need, these kind of design is use to solve the most basic and practical problems.
Inside this video, David have introduce a few Human-centered Design, the last design "Money maker deep lift pump" is sure a Human-centred design, it solve Kenya's water shortage, irrigation problems, making easy tools maybe don't have much technology, but this is what they need, not big machine, what they want is tools that is cheap, easy to use. Think about what people really want, to design what people really need. This is Human-centered design, think from human, think for human.
For the PRADA design this is another kind of Human-centred Design, this is also base on what human want, is to let the sales know what the customer want,, then they can base on what the customers want to suggest product to the customers, also the mirror, this is what the customers want, they want to know everything about the product, they want to know who design, all the information about the product, and the display board outside will let the customers know everything, and the mirror can let the customer know how it look from any angle. This is also think from human, think for customers.
Children want fun, worker want there own lovely working space, this is all what human want, design for human, design a things that what human need.

Tuesday, 26 July 2011

Video reflection: emotional design

In Don Normans 2003 TED talk, I have got the idea that a good design even it is useless or ugly, people can get the story and have fun from it. This is the way how design impact people to enjoy their life. In this video Don Normans has mentioned about 3 levels of emotional design, which are Visceral, Behavioural and Reflective.
Human is emotional animal, when human choose to buy things, not just think about the function, also mind on the outlook, packing of a product, that’s why designer will keep designing the same function product, but with different outlook, different color, shape is also a point that can effect people to choose it other than the simple product.
When customer but a product, they will attract by something that is fun or outstanding shape or color other than useful, for example iphone4, early in 2010, iphone4 have been sell out, even people got iphone 3gs on there hand, because of the better shape, quality, people will choose to but iphone4, iphone4 only got black color in the early half year of 2011, start from May Apple start to sell out iphone4 white color, people who are holding black iphone4, still spending money to buy a white version, why? This is emotional, some people prefer white color more, but before they choose white color, they prefer the function of iphone4.
People mood will also effect the customer and the designer, red [exciting, angry], green [peaceful], blue [sad, relax], colorful [happy]. Depends on the mood, the outcome of the design will be effect by the designer, he product that a customer will buy will be different.
A length of a design life, not only because of its own time, more is how much people love the design the product. People will increase the frequency and time of using a product because of the emotional and love, while using it in the process, will bring us happy and pleasure, which is the value of emotional design.