Monday 1 August 2011

Video: David Kelley on TED > Human Centred Design

David Kelley the founder of IDEO, he created a stanford's school of design D-school. From a engineer change to a initiate" Human-centered Design" designer. In this video he introduce a few design from his company, that is focus on product design. Then he start his topic Human-centered Design. Human-centered Design is much focus on human, is a special kind of design that unlike the other design, most design is also design to help people, solve there problem, technology and good out shape is also a big part of these design. But Human-centered design is back to what human need, these kind of design is use to solve the most basic and practical problems.
Inside this video, David have introduce a few Human-centered Design, the last design "Money maker deep lift pump" is sure a Human-centred design, it solve Kenya's water shortage, irrigation problems, making easy tools maybe don't have much technology, but this is what they need, not big machine, what they want is tools that is cheap, easy to use. Think about what people really want, to design what people really need. This is Human-centered design, think from human, think for human.
For the PRADA design this is another kind of Human-centred Design, this is also base on what human want, is to let the sales know what the customer want,, then they can base on what the customers want to suggest product to the customers, also the mirror, this is what the customers want, they want to know everything about the product, they want to know who design, all the information about the product, and the display board outside will let the customers know everything, and the mirror can let the customer know how it look from any angle. This is also think from human, think for customers.
Children want fun, worker want there own lovely working space, this is all what human want, design for human, design a things that what human need.

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