Monday 30 July 2012

The lightbulb conspiracy

the vedio "the lightbulb conspiracy" is a documentry film that indicate the political and economy planned behand the industral production. there have some case indicated in the vedio including the printer case, lightbulb case, nylon socks and the environmental problems behand the conspiracy.

in the vedio the printer is an example of the consiracy. engineers put a chip into the printer, this chip is control the printer "die" on time. the life of an printer already set up only lasting for 5 years. the user in the vedio named Marcos found this secreat of printer. in the vedio it said "the product is designed for failed"
that is the way how company increase the demand of marketing.

the lightbulb conspiracy has the same situation. there have a lightbulb in US firestarion and it keep burning for over 100 years. people have celebrate its 100years birthday. I never know a lightbulb could continu buring for an centry. how fantastic it is! but the fact is the lightbulb company and government make a rule for increasing the demand of market, the rule is make each lightbulb life under 1000hours. so conpany asked engineers back to the start,  design the fragile lightbulbs is for increase the demand for market and increase profit for the company. the fact is even there have more lightbulb designed for lasting long life but they never appears in the market.

there also indicate the fact of waste product. all the rejected material has been transported to the third world county. there use to have beautiful landscape at these country but all the beautiful environment has been replaced by the garbage. even it is illegal to transport the garbage to the third world country, but the first world country still could find reason to transport these garbage to the third world country.

as an designer, I was thinking a good product is combined many features: beautiful functional durable end ecofriendly. after watching this vedio i found that there still have many gaps between the dream and reality. to promote a good design to the market and attract people use it, there still have lots of works to do. but people should realize the environment fact of the world. if there have more polution more waste, it is not good for the  sustainable development of the whole world.

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