In this video Bill Moggridge indicate what is design and provide some examples of good design and bad design. He also gives us ideas about what designer should concerned about consumers. Personally design is that area of human experience, skill and knowledge which is concerned with man’s ability to mould his environment to suit his material and spiritual needs.
BILL said that “everything is design”. There have wide variety of product in our life like buildings furniture jewelry and so on. The design award projects have been shown us as examples of good design.
Good design could be something especially designed for the special groups like older people children or disability and good design is designed for everybody as well.
As a designer, the most important thing should be concerned is about people, but also the product should be useful useable producible desirable profitable and differentiated. Design disciplines form teams for complex problems.
There also have an example shown of the future design which is a multimedia service system could control by human oral instructions like make a phone call and auto navigation.
The video also give us examples of bad design. Bill said that, the key factors in the design process understand people and prototyping.
There have an example shows that In Japan there is a program on the phone network can purchase product on the vending machine. But it takes a long time to connect the internet and download the program in first time. Nobody would like to wait 35 minutes buy a drink.
BILL also provides some methods about design for different people.
Learn~ Analyze the information you’ve collected: flow analysis affinity diagrams, cognitive task and historical analysis
Look~ Observe people to find out what they do: personal inventory, a day in the life, shadowing.
Ask~ Enlist people’s participation to elicit insights: conceptual the landscape experience, collage, foreign correspondents and draw.
Try~ Create simulations to help empathize with people
There also have 3 stages of prototyping: inspire, evolve, validate
In conclusion, design is a way of solving different problems. The problem from special group of people, or the problems from everyone.
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